Computers Off is looking to switch on a big 2009 with an imminent re-branding and an international launch in the second half of the year.
The organisation is changing from Computers Off Australia to ComputersOff.org. Board member, Paul Harapin, said the re-branding is designed to better reflect the not-for-profit nature of the organisation.
“We’re ahead of schedule, but the focus is still very much on creating awareness. We’ve been running a number of events and have a project going with the Northern Territory public school system,” Harapin said. “We’ve got 1000 organisations with the tick at the moment; we’d like to grow that number up to 1600.”
He said the awareness campaigns currently focused on simple things like convincing organisations to shut down computers when not in use, and addressing misconceptions.
“People outside of IT still think that turning off computers can damage them,” he said.
Computers Off is lobbying both State and Federal governments to build awareness, with new policies expected in February.
The other major goal for the not-for-profit outfit for 2009 is to expand the program overseas, Harapin said.
“We’ve still got six months of planning, but initially we’ll be looking at expanding into the US and major centres in Europe,” he said.