Internet service provider Pacific Internet has celebrated the first birthday of its channel partner program. The ISP began its wholesale operations in October 2001 to gain wider reach in CBDs around the country.
In its first 12 months, the company has signed on 136 channel partners (87 per cent dealers and 13 per cent resellers) in Melbourne, Brisbane and Sydney. The resellers tend to be small and medium-sized integrators that bundle Pacific Internet's DSL access products as a value-add to their hardware sales and technical support services.
"Partners are vital in growing broadband penetration among SOHOs and SMEs in specialised industry verticals," said national sales manager Matthew Lovegrove.
Channel partners now contribute around 40 per cent of Pacific Internet's total broadband DSL sales for any given month. The ISP is now planning to roll out its channel partner plan to dealers and resellers Australia-wide from November 1.