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Panasonic secures new CCTV distie

Panasonic secures new CCTV distie

Revel Video Systems to be replaced by Pacific Communications as the sole distributor of Panasonic's security line

Pacific Communications is Panasonic Business Systems new CCTV distributor

Pacific Communications is Panasonic Business Systems new CCTV distributor

Panasonic Business Systems has appointed Pacific Communications to replace its incumbent security solutions distributor, Rexel Video Systems.

The move signifies the end of a 30-year relationship with Rexel, with Panasonic group director, Mark Deere-Jones, indicating it was a mutual decision.

Rexel Group CFO, Trevor Woods, said the Panasonic CCTV portfolio was not a big part of Rexel’s business, and that it was not making sufficient profit for the distributor.

“It was a different line to our core business in the end,” Woods said. “We had a long partnership with Panasonic, but the business changed over time. Up until two years ago we were also distributing its professional broadcasting products, but we withdrew from that to just carry the security line.”

Woods said Rexel was not actively looking for a replacement vendor in the security space, but would look at opportunities if they were presented in future.

Panasonic and Pacific Communications have identified a number of key verticals to target, Deere-Jones said, including financial organisations, government institutions and airports. The vendor has set a 20 per cent growth target for 2009.

Panasonic’s security range includes the i-Pro range of IP network surveillance cameras. Across the range, the company also offers SDIII technology, IP/ network and analogue cameras, network recorders, network video servers, and matrix switchers for large systems.


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Tags securityPanasonicpacific communicationsrexel

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