Iomega is hoping to build on its storage heritage, launching seven new network-attached storage (NAS) products aimed at the SMB market.
The vendor is best known for its popular Zip products, which have enjoyed a high end-user profile. The company is now keen to capitalise on its standing among small and medium businesses, which often don't have the resources to deal with complex storage issues.
"We are very focused on the SMB market," said Akshay Gupta, product general manager for Iomega's back office storage team. "When we look at our user base, 60 per cent of products sold are in this market. We have a natural affinity for business to business in the SMB space to expand into storage."
The new NAS products will be available late next month and are designed specifically for the SMB and SOHO markets, which typically deal with storage issues by adding more servers to the network.
"We have made critical decisions in the product segment to provide specific features for the SMB customer," Gupta said.
It is not the first time Iomega has attempted to offer network-attached storage. The company launched its NAS strategy last year but found the move from front to back-end storage challenging in the slow market. This time around, Iomega will work with the channel to champion its NAS products to end users, said Scott Dillon, senior manager for business development in Australia and New Zealand.
Four companies distribute Iomega products throughout Australia, but only two -- Tech Pacific and Ingram Micro -- will stock the vendor's NAS products.
"We are heavily reliant on our distributors and their relationships with resellers," Dillon said. "We are only offering [the products] through two distributors because we wanted to make sure they understand back-end systems and service."
The products feature hot-swappable drives and Iomega is also supporting two different operating systems. "This is largely because there is a large part of the world out there that won't deploy anything except an MS box, but the trade-off with that is price," Gupta explained.