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DiData ups managed services game with BlueFire purchase

DiData ups managed services game with BlueFire purchase

Integrator invests in Sydney managed services provider to scale out its on-demand desktop management, infrastructure and security offerings

Dimension Data has acquired a stake in Sydney-based managed services provider, BlueFire.

DiData CEO, Steve Nola, said it had been looking to ramp up on-demand and software-as-a-service [SaaS] offerings and saw BlueFire as the most effective way to get to market. The two organisations share a list of key vendor partners including Microsoft, Citrix, Symantec and VMware. He declined to disclose financial details, but DiData will have the option to fully acquire the company down the line.

“We’ve seen an early shift in interest towards the software-as-a-service [SaaS] model,” Nola said. “We wanted to invest ahead of the curve and be at the forefront of this in Australia – BlueFire provides the mechanisms to get into the market quickly.”

BlueFire was founded in 1996 and focuses on the SMB and mid-market. Nola highlighted three key on-demand services DiData would look to leverage and integrate with its own offerings: Desktop management, core infrastructure and secure Internet gateway.

“We will take a lot of these services to our market, which is the higher-end corporate and enterprise space,” he said. “For example, we can provide storage management, disaster recovery and backup, as well as virtualised servers on demand. The desktop management side gives us the ability to remotely manage thin client machines.”

BlueFire will continue operating under its own brand headed up by CEO, Adam Pozniak. The company has 27 staff.

“We bought into the company because it is a very good business,” Nola said. “We believe in the management team and have a view to grow that brand in the marketplace. It’s also a good cultural fit with us and BlueFire has loyal clients, which is always a good sign.

“The whole market around SaaS and infrastructure on-demand will be an interesting one in the next few years, particularly in today’s market conditions where clients are looking at IT costs in a very different way. Through these types of offerings, customers can get predictable costs and can scale up or down, and it transfers the risk for a lot of their business.”


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