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ASI gets IntelliPen into Officeworks

ASI gets IntelliPen into Officeworks

Distributor and services provider initiates first retailer to offer a digital pen device that converts handwritten notes into digital text

The IntelliPen device will be available through Officeworks

The IntelliPen device will be available through Officeworks

Distributor and services provider, ASI Solutions, has struck up its first retail deal with Officeworks to offer the IntelliPen device.

The IntelliPen is a portable device that converts handwritten notes to text and is available in two versions: Wired and wireless. The wired version doubles as a mouse and when connected to a notebook converts it into a tablet-type device, and automatically transfers all information.

The wireless version clips to the top of an A4 page and comes embedded with flash memory. It can store handwritten text and drawings, along with images, music and video files. It also comes with handwritten text recognition software, Vision Objects.

ASI director, Maree Lowe, said Officeworks stores had begun receiving stock this week.

“The first shipments have come in and they’ve got it in their catalogue, ready for Christmas,” she said.

She claimed Officeworks was suited to supplying the device, but said ASI was also in discussions with other retailers.

The wired device ($69) is targeted at students, while the wireless version ($179) is aimed at the business market, Lowe said.

“It’s a perfect tool for young students learning to write and use computers. Teachers can save time on tasks such as taking attendance, writing notes and lesson plans, and providing administration feedback,” she said. “The target market is essentially anyone that at some stage has to transfer information from a writing pad. The pen can be used at work, home, on the road and in the office.

"There are other pens in the market, but some of them require a special notepad. This device just clips to the top of any page and can be used like a normal pen for taking notes.”

ASI is also pitching IntelliPen at resellers, particularly ones that dabble in the education space.

“Anybody that’s selling into the education market and providing mobile products, it adds great value to the notebook,” she said. “We’ve already had discussions with a few of the multinational notebook vendors to present it as an extra option.”’

ASI has been pushing into the education sector and earlier this year, it signed a distribution agreement with interactive whiteboard vendor, Promethean.


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