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iiNet enlists channel to push SIP Trunking

iiNet enlists channel to push SIP Trunking

ISP launches new VoIP product that can reduce rental fees for idle lines

Internet Service Provider (ISP), iiNet, has claimed SMBs are ripe for VoIP solutions as it targets a new SIP Trunking product through channel partners.

SIP (Session Internet Protocol) Trunking is a corporate grade voice over broadband service, over which multiple phone lines can be delivered without rental fees for idle lines.

iiNet general manager for sales and marketing, Andy McIntyre, said it was important for the SMB market to understand the product is not a Skype-type service, with call quality and fault restoration service levels included.

“You are getting business class quality voice services run on our core network… unlike Skype you aren’t limited to certain calls, it’s just a replacement for ISDN,” he said.

“Our challenge is educating people not to be afraid of VoIP; most big corporates run on it at the moment.”

McIntyre said iiNet will be relying on its existing and new channel partners to move the SIP Trunking product. The ISP is currently focusing on training and information for channel partners mainly in the WA market, but will “rapidly” be rolling it out nationally.

“They are going to need to understand the product, we’ve got all the literature for it. But most of these guys already knew about SIP Trunking, they just didn’t have anyone to go to. We had a number of suppliers selling 300 units a month which are all SIP enabled but they couldn’t find a SIP carrier, so we thought OK maybe this is a product we can invest in,” he said.

McIntyre claimed the main attraction for SIP Trunking is the price, which is approximately a third cheaper than an ISDN service.

“It’s IP and ready for unified communications, so you can integrate your voice with other services such as voicemail to email etc,” he told ARN.

Following the launch of its reseller portal last month, McIntyre said iiNet is aiming to grow its reseller network to 500 agents over the next 6-12 months and they had inherited channel knowledge and experience through its Westnet acquisition.

The ISP made recent news after it became the target of a lawsuit by Channel 7 and several film companies that claim iiNet is complicit in the infringement of their copyrighted material.


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