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Getting a taste for Apple

Getting a taste for Apple

Victorian-based education reseller Computelec has signed an agreement with Apple Computer that will see the reseller supply Apple products into its strong base of private schools.

Computelec has been a reseller for more than 15 years, but it has only been in the last six years that the company has turned its entire focus to education. The two founders of the company claim to be pioneers of introducing laptop computers into the education market.

Traditionally, Computelec has supplied the education market with Toshiba laptops, Hewlett-Packard desktops, as well as a raft of standard software products from vendors such as Microsoft in conjunction with specialist education applications.

Computelec deals directly with private schools rather than attempting to swing large deals through Government education departments, but the reseller did supply some software applications under the recently expired Acer deal with Victoria's Department of Education (DET).

In the last 18 months, the company's chairman, Lionel Evans, who has taken over as CEO, has been looking to change the reseller's business model. "I figure we should be a total solution provider, not just a product distributor," he said. "So for us this is another product range that will complement the services we offer to the education market."

The agreement has not been completely nutted out as yet, with the reseller signing a basic understanding that it will buy direct from the vendor to supply and support the education vertical.

Evans is as yet unsure of

exactly what products will be involved.

"It's very early days yet. All we can be confident with is that both Apple and Computelec are dedicated to education, so the partnership is sure to have great results," he said.

Evans admitted that Computelec's skills are all PC-based at present and that it will take time to get familiar with the Apple products, but he believes many skills will translate across to the Apple platform.

He expects to give Apple dealers a good run for their money. "The people dealing with Apple at the moment see education as an adjunct to their business," he said. "To us, it's everything."


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