Study: ISP voice services bring channel opps

Study: ISP voice services bring channel opps

The rise in ISPs offering voice services is presenting new partnership opportunities for the channel, a new report claims.

According to a study by local telecommunications research outfit, Market Clarity, more than 28 per cent of the 245 companies offering voice services are now ISPs - and that number is growing.

A key factor in this trend was the lower levels of expertise an ISP could bring to more complex voice solutions when compared to traditional telco offerings, Market Clarity CEO, Shara Evans, said.

While larger ISPs might be able to make an investment in voice services, Evans said the majority of smaller providers would be happy to discuss alliances to supplement in-house skills. This was creating a market for the channel to lend integration and installation skills.

"Most ISPs don't have detailed backgrounds in telephony or sophisticated telephony applications," Evans said. "That is a recipe for cooperation with the channel.

"The ultimate game for all these businesses is customer acquisition and retention. Partnering can give you a better chance of winning business."

Evans attributed the growing number of ISPs offering voice services to strategies for reducing customer churn by securing a greater portion of communications spending.

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