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Acronis reveals new partner program

Acronis reveals new partner program

Disaster recovery vendor also introduces ACE certification program for engineers

Acronis will start its first Australian channel program in early 2009

Acronis will start its first Australian channel program in early 2009

Disaster recovery and backup vendor, Acronis, will kick off its first Australian channel program in early 2009.

The new program will entail two classifications including certified and enterprise solution partners.

According to general manager, Bill Taylor-Mountford, Acronis is looking to build a secure foundation of partners and alliances throughout the region.

“We need to have a team of partners that can effectively deliver all of our products to the market. It’s all about validating, certifying and recognising their achievements,” he said. “We need to position ourselves and our partners with the right tools.”

The partner program will consist of a full training certification program, access to special bundled products and additional marketing funds while aiming to arm partners with knowledge and expertise in Acronis products and developing backup, disaster recovery and deployment skills. Acronis has also introduced its certification engineer program (ACE) for its partners.

To become an enterprise partner, Taylor-Mountford said there were five areas Acronis assesses including geographic spread, product range, target market, company culture and the level of desire to work with the vendor.

In the local market, Acronis has about 300 partners through its distribution network including Manaccom, Datastor and SAN Systems.

Recently appointed and visiting CEO, Jason Donahue, said the company had developed a stronger focus on its distribution network.

“We’re strongly represented in the Australian market and grew about 300 per cent over the last 14 months,” Donahue said. “As we look at next year we see an opportunity to continue to grow rapidly and that’s something we’re going to invest in aggressively. We have very significant expectations in Australia.”

Donahue said through its distribution relationships, it had increased its focus on the larger enterprise market.

“We don’t provide professional services as a company, we depend on our channel partners to provide that,” he said. “We have to rely on our partner network and invest in training and the collateral that they need to make their customers successful.”

Acronis will hold ACE courses for partners in Sydney on November 25 and Brisbane on November 27.


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