Simms International staff hopped on their bikes alongside a mix of vendors, suppliers and customers to create five teams to participate in the 2008 Scott Australian 24-hour Mountain Biking Championships. Team Simms comprised of 24 riders at the event, held at Mt Stromlo, Canberra.
In front of 8000 mountain biking fans, Team Simms joined 2366 other mountain bike riders and clocked up more than 180,000km or 4.5 times around the planet. New and experienced riders took part in the hourglass style course, completing 28 laps, and are already planning their tactics for 2009.
“When you get a bunch of like-minded people together who like to push their boundaries and have a penchant for adventure, you have all the ingredients for a great weekend and it was,” Simms managing director, Danny Moore, said. “We are proud to be able to sponsor this type of event for our channel. With the support of our vendor partners we will make this a growing annual event.”