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Learning from the past

Learning from the past

Express Data marketing director, Peter Masters, has always had a passion for helping others develop their skills. He talked to ARN about teaching, the beginnings of Express Data and his love of history.

What do you do when you’re not at work?

I’m passionate about a few things. One is photography and I exhibit my pictures at least once a year. I do a lot of ocean-scapes – if there’s a storm brewing I’m down at the beach trying to get a great picture of it. The other love is history and the connection it has to business. I get to do presentations on that, which is fortunate because I love presenting.

Who’s your favourite icon from history?

People laugh when they hear it, but my two favourites are Alexander the Great and Genghis Khan, who are the only two to conquer the whole known world at that time. The reasons they were successful provide some fantastic lessons that businesses can learn from because they applied a lot of business principles; typically the balance scorecard methodology to massive enterprises, although I’m sure they didn’t think it would be reinvented at Harvard in 1993. I am also interested in World War 1, the diggers and battlefields of France.

Have you ever been to the battlefields?

Not yet – it’s my next ambition to walk across those fields. I also love rugby and have played rugby and rugby league and coached several teams as well.

What’s your next professional ambition?

Definitely to continue to participate in building ED to the best business it can be. I’m as excited by that prospect today as I was 12 years ago.


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