JVC and Alloys to buddy up

JVC and Alloys to buddy up

Consumer and professional electronics vendor to test the waters of a broader distribution model with Alloys, having previously focused more on direct accounts

Consumer and professional electronics vendor, JVC, has appointed Alloys in an attempt to broaden its channel play.

JVC account manager for Victoria, SA and Tasmania, Nick Critelli, said the vendor saw an opportunity to expand its branding by leveraging Alloys’ database.

“Previously most of our accounts dealt directly with us,” Critelli said. “We’ve never really had a distributor like Alloys before, so we’re going to see how things go first before making other plans.”

Alloys CEO, Paul Harman, said the new vendor formed part of the distributor’s rebranding, fitted well with its home entertainment portfolio, and had been requested by a number of its customers.

“JVC has an expansive line, and move into slightly different markets to the other vendors we carry such as Epson, Sanyo and Canon,” Harman said.

“We’re going to start with a narrow focus, and then starting from 2009 look to vertically align the JVC line in areas such as education and medical sectors.”

Alloys was not looking to take on more vendors in the immediate future, Harman said, but would look at further expansion to its portfolio as necessary. He added Alloys had not yet seen a downturn in business despite the economic climate.

“Our October was surprisingly strong, and we’ve got strong forecasts for the rest of the year. The first six months of next year will tell a different story though,” he said.

“Business confidence is down. Our business crosses a number of divisions, so although discretionary product business is down, IP network, surveillance and printing are still going strong.”

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