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Frew acquires A.S.K Learning

Frew acquires A.S.K Learning

Training and development specialist will act as a sister organisation to Distribution Central

Frew Family Investments has bought A.S.K Learning

Frew Family Investments has bought A.S.K Learning

Distribution Central parent company, Frew Family Investments, has acquired training and development specialist, A.S.K Learning, for an undisclosed sum.

Frew Family Investments CEO, Scott Frew, said A.S.K would act as a sister company to Distribution Central. A.S.K has offices in Sydney, Singapore and Beijing and offers tailored instructor-led and e-learning training courses. It also has a product called Empower, which allows organisations to rate their staff members' skills to assess their capabilities.

“We will be offering it alongside Distribution Central’s services to get people trained up," Frew said. "We want our channel trained just as much as what our vendors do.”

A.S.K additionally provides training services to assist organisations with their sales, service, channel management and marketing teams. Frew said it would offer the ability for organisations to track and trace a staff member’s training level.

“Most manufacturers, although they do run training courses, don’t actually know who’s trained or what level and if they have to renew. It’s like an asset, where staff have to renew their training every two years to stay certified,” he said. “I started to have a conversation with A.S.K Learning about this and how we can roll it out to the channel. I liked the business so much that I bought it.

“This is really critical today; because of the recession people have to work with less staff, so you want to make sure that every staff member is fully trained in whatever aspect their role is.”

All A.S.K staff will be kept on-board including CEO, Steve Hill.

“He’ll continue to run the business as usual,” Frew said. “We intend to grow it bigger than what it is today.”

Frew plans to rewrite some of the platforms A.S.K is running as a software-as-a-service type system.

“We’ll join it on to the asset management system that we’ve developed to try and make a bigger channel play,” he said.


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