Networking vendor, Netgear, has launched a recycling program through Thiess Services.
Under the program, users purchasing Netgear products can send old products, irrespective of brand, to the recycling service at no cost.
Netgear Australia managing director, Ryan Parker, said the vendor had been quietly working on initiatives such as this for the past three years.
“It’s the first stage. Last year we went through RoHS certification, and working on greening the manufacturing and energy consumption side of the business,” Parker said. “Australia is the first region to roll out a recycling program for Netgear globally, and once our partners are comfortable with it here, we’ll start to roll it out in other regions.”
The vendor is working with Australia Post to produce pre-addressed, postage-paid satchels which will be available to end-users from resellers.
Making the program easy for Netgear’s channel was a key concern, Parker said.
“Partners can promote the program as a reason to purchase Netgear, and we’ll be providing our resellers with the satchels customers post the old products in,” he said.
“Most of the investment in the initiative was in logistics and the ongoing marketing investment in raising awareness amongst end-users.”