Melbourne-based web development outfit, GeekIT, has signed a global distribution deal with consumer electronics distributor, Conexus.
The distributor will take on GeekIT’s range of laptop bags and MP3 accessories, which were announced in August.
Conexus director of sales and marketing, Mark Daley, said the distributor had long-desired to enter the market segment and would be targeting Mac and specialist PC resellers.
“It’s something that we’ve always wanted to do, but the hard part is trying to get into a congested market space,” he said. “We try to find a niche and build on it from there.”
Conexus supplies a broad range of accessories in the Apple Mac space and fashion-type devices including JBL and VModa.
“We’re going to target our traditional multimedia and consumer electronics resellers and major retailers,” Daley said. “The way we position ourselves in the market is that we like to offer something a bit different. We’re looking for lifestyle orientated resellers, as opposed to just box shifters.”
Daley said he would consider conducting some cross-promotional programs with its hi-fi brands such as its fashion headphones and iPhone covers.
“It’s going to be valuable part of our business as we introduce the range,” he said.
GeekIT CEO, Mary Henderson, said Conexus was a boutique distributor that was focused on their customer base.
“They have relationships with mass merchant retailers like Myer and David Jones to JB Hi-Fi and the Apple channel. The relationship with their customers is very partnership driven and that’s right up my alley,” she said. “They’ve also got partnerships overseas in the US and Hong Kong and there’s a big opportunity for us to get exposure in both of those regions in 2009.”