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Kyocera buys regional dealer

Kyocera buys regional dealer

Printer and copier vendor says it acquired Victoria-based Action Copiers to protect its regional customer base

Kyocera has acquired Action Copiers

Kyocera has acquired Action Copiers

Kyocera has acquired Victorian dealer, Action Copiers, in an effort to protect its reseller base.

Action’s sales and general manager, Tony Philippi, said there were no changes to its branding or business practices as a result of the new ownership. The deal was transacted on October 1.

“A major OEM buying a regional dealer is different – it came as a shock to everyone here,” he said. “Things will continue running the same. It’s just that we’re not a mum-and-dad shop anymore – we’re owned by a big corporate.

“Kyocera has been chasing businesses that are proven in their field, provide results and are doing well financially with healthy profit and loss and we fit all the boxes.”

Action Copiers, which has been in operation for 27 years and based in Warrigul, began as a Toshiba dealer before it started selling Kyocera product seven years ago.

Philippi said up to 98 per cent of its business came from Kyocera sales today and stretched from smaller printers through to industrial copiers and multifunction machines. It also works with Samsung and Oki.

Kyocera managing director, David Finn, said Action Copiers represented a significant customer base outside of Melbourne.

He said former owner, Gerry Hill, had been looking to retire and was after a buyer for the business.

“We bought Action for lots of reasons – business, personal and compassionate,” Finn said. “We didn’t want the business to be devalued, so we came to a good agreement.”

Finn denied industry reports that Kyocera was looking to buy others dealers across Australia and said it would continue to run Action Copiers as a dealership with access to other vendor products.

The vendor acquired South Australia-based dealer, General Business Machines, several years ago and transformed the company into its Adelaide branch in order to fulfil government contracts, he said.

“We have no plans to acquire other dealers,” Finn said.

Kyocera’s competitors, meanwhile, have been making broader moves to expand their IT channel ranks.

Last month, Ricoh appointed Multimedia Technology as its first IT distributor in an effort to penetrate a broader base.

Brother has also been boosting its presence in the distributor space by appointing Synnex as a consumables supplier in July, as well as expanding an existing relationship with Phoenix Toner.

Samsung, which launched a broad range of laser-based printers and copiers earlier this year, is also aggressively going after market share and revealed it is reviewing its distributor ranks as part of plans to drive mid-range and SMB product sales.


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