Simms International has signed an agreement to distribute Cygnett accessories in Australia.
Simms retail director, Marlene Gant, said the vendor filled a product category that was previously unoccupied, and so suited the distributor’s one-vendor-per-category strategy. Cygnett produces a range of iPod and iPhone accessories ranging from cases, headphones and chargers to speakers, FM transmitters and armbands.
“Apple is in a league of its own with accessories. Cygnett will be our only other accessories partner outside of Apple,” Gant said.
“The plan is to target all our Apple retail and reseller partners and make sure we maximise shelf and retail space with the product line. We’re going for high volume sales with this vendor.”
Gant said Cygnett previously dealt directly with retail outlets, and would continue to do so in addition to the distribution arrangement with Simms.