Pioneer Computers has become the sixth branded local Microsoft OEM partner.
Pioneer operations manager, Jeff Li, said the partnership would benefit the hardware vendor and its channel in terms of getting a better price for software and support.
“The partnership also gives us a bridge overseas. There are a lot of emerging markets in South America, the Asia-Pacific region, and the Middle East that we’re looking to break into,” Li said. “This partnership will help us push into those markets.”
Pioneer has been working with Microsoft for the last 10 years, purchasing software through its OEM distribution channel. The new partnership allows the vendor to purchase Vista, Windows XP, Office 2007, Windows Server 2007 and Windows Server 2008 directly from the software giant.
Microsoft director of OEM, Carolyn Darke, said the elevated partnership also allowed Pioneer to participate in co-operative marketing programs, PC testing in design phases, and other joint initiatives.
Pioneer’s mobility solution capabilities were a key factor driving the new partnership, Darke said.
“Pioneer has presented Microsoft with a good opportunity to work more closely together to deliver the Windows platform in the new netbook category, in which Pioneer has some great customer offerings,” she said.