Alloys International has changed its name to "Alloys – The non-traditional distributor" to better reflect the distributor’s focus.
Alloys CEO, Paul Harman, said the name change was brought on after a survey of staff and partners found the original name didn’t represent the business as well as it could.
“We feel the core of what we do is getting involved in the sales cycle and providing resource centres for partners, as well as the roles that a traditional distributor fulfills,” Harman said.
“We want to become synonymous with helping with the sales and not just providing boxes. It’s not so much a shift in focus, as it’s something we’ve always done, but the name change is there to give it some recognition.”
Alloys is also gearing up to launch a new education program at the start of 2009.
Alloys University is a vendor-driven education program where channel partners can enroll in a number of courses throughout the year.
“Partners who complete more modules will be eligible for greater benefits from both us and vendors,” Harman said.
Harman said Alloys had a strong 2007-08 financial year, with 38 per cent growth, and its first quarter in this finanical year was up on the same period last year.
“We expect the remainder of the year to be tough, especially the first months of 2009, but the breadth of the business gives us the capability to ride out any storm,” he said.