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Toyota Accelerates in Australian Marketplace Through Video Conferencing Innovation

  • 03 May, 2006 14:22

<p>Australia's largest car exporter, Toyota, has harnessed the power of Polycom video conferencing technology at its new high-tech $50million Corporate HQ in Victoria to enable seamless communications between offices around Australia and in Japan.</p>
<p>“Video conferencing technology has provided us with smarter communications solutions to time-critical business challenges and radically improved communication methods and productivity,” says James Scott, corporate manager, IT operations at Toyota Australia. “Using video conferencing for visual communications - especially between Australia and Japan - offers us effective solutions far more quickly than a succession of phone calls could.”</p>
<p>The new Port Melbourne headquarters, which form part of a significant capital investment by the company in the Australian automotive marketplace since 1994, reflect Toyota’s long term position as Australia’s number one automotive company with leading edge technology and modern, sustainable design principles. The new building offers 340 staff fully converged IP telephony solutions, video conferencing technology, wireless infrastructure, unified messaging (voice, fax, email) and a specially designed foyer kiosk designed to assist visitors to the building.</p>
<p>“Integrated communications are vital between our Australian and Japanese operations, so implementing an advanced video conferencing solution to drive the business in years to come was a key priority,” says Scott. “The planning of our new corporate headquarters provided a catalyst for selecting and implementing a ‘best in class’ suite of video conferencing equipment that could achieve this.”</p>
<p>In order to identify the best solution for the business, Toyota researched and trialled a number of systems, evaluating each against exacting cost, quality and delivery criteria. Polycom, an existing supplier of five years, and value-added reseller Vantage were chosen to implement a video conference solution throughout the business. An IT team was assembled in April 2004 to implement the project.</p>
<p>The resulting high-tech facilities reflect Toyota’s commitment to technology innovation, and include 22 Polycom video conferencing systems within their Australian network, three of which are Polycom’s flagship IP-ready VSX units, offering a state-of-the-art platform for high quality collaboration and video conferencing from the desktop to the conference room.</p>
<p>“Polycom’s video conferencing solution enables Toyota Australia staff and customers to undertake communications that are more immediate, accessible and relevant to day-to-day challenges,” says James Anderson, Polycom Country Manager, Australia and New Zealand. “Larger, international meetings are now more efficient and cost effective, and increased content sharing has allowed faster understanding and decision making processes between offices.”</p>
<p>Within the new Port Melbourne building boardroom four fixed cameras ensure perfect visual delivery for one-on-ones or meetings with up to 20 participants. At the heart of the building is the main auditorium, with its video conferencing capabilities enabling as many as 500 people to participate in a video conferences for major company announcements and launches. A further video conferencing-enabled meeting room contains two cameras and a big screen, enabling meeting organisers to share pictures and content with participants worldwide.</p>
<p>Video conferencing has also delivered impressive benefits to Toyota’s customers, with the company able to quickly provide video-linked meetings between regional and national offices and key dealers for updates or when issues arise.</p>
<p>Staff members wishing to use the video conference facilities simply register their bookings through a Polycom MGC-25 bridge, a multi-network, multipoint and gateway conferencing solution, with a Vantage help desk service guarding against double bookings.</p>
<p>“Continuing to work with Polycom through Vantage made sound business sense when we looked at our strategic technology needs,” concludes Scott. “The solution has comprehensively delivered on our original objectives and we are now looking to broaden the capacity of the MGC-25 to include more users. In addition, we are investigating upgrading our Sydney operations to an IP-based system, the adoption of an audio conferencing system and the potential of ‘PC to PC’ desktop video conferencing.”</p>
<p>About Toyota
Toyota Motor Corporation Australia (Toyota Australia) is one of Toyota Japan's global manufacturing centres with a long term commitment to the domestic and export markets. Toyota Australia's head office function and manufacturing/engineering activities in Melbourne are complemented by comprehensive sales and marketing operations based in Sydney. Additionally, Toyota has sales and distribution branches in all mainland Australian states. Toyota employs over 4,500 people and thousands more are employed in its supplier and retail networks.</p>
<p>As well as its locally built Camry and Aurion, Toyota imports a wide range of passenger, 4WD and commercial vehicles including Kluger, Yaris, Corolla, Tarago, RAV4, LandCruiser, Prado, HiLux and HiAce, not to mention the revolutionary hybrid-model Prius. Toyota is Australia's largest vehicle exporter and in 2005 exported close to 69,000 cars to over 20 different markets, supplying right and left hand drive Camry vehicles to the Middle East, South East Asia, South Africa and Oceania markets. This strong export drive contributed over $1.3 billion dollars in revenue for Toyota Australia in 2005. In addition, Toyota Australia distributes and sells the luxury Lexus brand of vehicles.</p>
<p>About Polycom
Polycom, Inc. is the worldwide leader in unified collaborative communications (UCC) that maximize the efficiency and productivity of people and organizations by integrating the broadest array of video, voice, data and Web solutions to deliver the ultimate communications experience. Polycom’s high quality, standards-based conferencing and collaboration solutions are easy to deploy and manage, as well as intuitive to use. Supported by an open architecture, they integrate seamlessly with leading telephony and presence-based networks. With its market driving technologies, best-in-class products, alliance partnerships, and world-class service, Polycom is the smart choice for organizations seeking proven solutions and a competitive advantage in real-time communications and collaboration. The NASDAQ-listed company is based in Pleasanton, California, USA, and has Asia-Pacific offices in Beijing, Hong Kong, New Delhi, Seoul, Shanghai, Singapore, Sydney and Tokyo. For additional information call 1-800-355-355 or visit the Polycom site at</p>
<p>Polycom, the Polycom logo, SoundStation, SoundPoint and ViewStation are registered trademarks and VSX, WebOffice and MGC are trademarks of Polycom in the U.S. and various countries. All other trademarks are the property of their respective owners. ©2005, Polycom, Inc. All rights reserved.</p>
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