Ricoh has appointed Multimedia Technology as the first local distributor for its printer range.
Ricoh national printer manager, Shane Cook, said the decision to work with a distributor was made by the company’s new local managing director, Les Richardson.
“We believe the time is right – we have a broad product range and Multimedia Technology was selected as it is also looking at supporting VAR business in the SMB space,” Cook said.
According to Ricoh, the decision is the vendor’s first step towards embracing the IT reseller space and one of a number of changes being made to its channel strategy. Ricoh printer products were previously sold directly to corporate and government customers or via Ricoh dealers.
“We’re very keen on adding solutions and services to our products, which is why we’re adding partners,” Cook said.
The vendor will sit alongside Brother in Multimedia’s printer portfolio. The distributor’s general manager, John Hassall, said the two vendors occupied separate market spaces.
“Brother printers are positioned at the home and small business space, and the Ricoh line starts where the Brother range leaves off,” Hassall said. “Ricoh has been in Australia for many years and provides excellent quality printer products to our business clients.
Hassall said there were no plans on partnering with other print vendors in the near future.
To coincide with the news, Ricoh has also announced a three-year on-site warranty service.