iPrimus continues to engage IT channel

iPrimus continues to engage IT channel

Australia's third largest ISP, iPrimus, has appointed IT distributor Magnafield to push its new range of pre-paid Internet access products through the channel.

Magnafield, which since May of 2001 has been operating as a wholly owned subsidiary of listed technology company Multimedia Ltd, will distribute six varieties of pre-paid Internet access products to computer retailers around the country.

The deal also sees Magnafield promoting "Broadband in a box", an ADSL (Asymmetrical Digital Subscriber Line) access product bundled by Quadtel/Marketing Results and iPrimus. Quadtel claims the broadband package has already attracted more that $1 million worth of initial shipping orders for April and May.iPrimus general manager Ash Chopra said the ISP already has a large presence among the major retail chains but is looking to Magnafield to make headway among the smaller independent computer retailers which make up such a large portion of the IT landscape.

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