Australian EMC channel partners are being offered the vendor's recently unveiled Safe Switch program to aid them in migrating customers across to its storage platform.
The new customer initiative is aimed at attracting Veritas users who are wary of the impending Symantec-Veritas merger, or are in the process of upgrading their storage software, to EMC's product portfolio.
Aware of the complexity and possible legacy software involved in enterprise backups, EMC product marketing manager, Sal Fernando, said it had developed a migration package for its channel to correspond with the program.
"Its not just product to product swap that is important, but delivering on a requirement to convert the software," he said. "What we have decided to do is to bundle in professional services so that customers will have a working converted system."
The package will include a license swap out at minimal cost, an environment audit and a review of the user's backup and archive.
"The license can be free, depending on the customer, and our services are discounted as well," he said.
The program is now available to both EMC's channel partners and its direct sales force, Fernando said.
"Many of our resellers are already aware of converting customers so what we'd do with this program is help them with the back-end work to help deliver the solution," he said.
One key scenario the Safe Switch program is specifically targeted at is existing Veritas NetBackup and Veritas Backup Exec users who are moving towards an implementation of the Oracle 10g database. Oracle has joined forces with EMC and has its EMC NetWorker software from recently acquired Legato as a solution.
In the SME Windows server market, the program would use EMC's Dantz software to target Veritas BackUp Exec's dominant position in that market, Fernando said.
"We've had quite a lot of success with large organisations already but it's not limited to them," he said.