NSW-based networking integrator, 3D Networks, has been awarded Cisco Silver Certified partner status. The new accreditation is part of regional efforts to build up capabilities around the networking vendor’s unified communications (UC) platform.
Already established as one of Nortel’s top-tier partners, national sales director, Chris Seaman, said 3D was looking to build up similar technical and sales nous in Cisco and Microsoft technologies across Asia-Pacific. 3D established a local Cisco business unit about three years ago and has become a Microsoft Gold partner.
“Part of our remit is to become a regional Cisco Gold partner – in some countries we are doing significantly more Cisco business than anything else,” Seaman said. “3D’s value statement is around enterprise UC. We can be no higher in Nortel – now it’s about having strength and capability in Cisco to the same level.”
3D already had Cisco Advanced Technology Partner specialisations in Unified Communications and IP Contact Centre and has completed an advanced Wireless LAN certification in order to achieve Silver status.
“From our point of view we get a lot of demand from our advanced UC and target clients [for specialist UC skills] and wireless LAN was a natural link to that,” strategic solutions partner manager, Phillip Zammit, said.
Seaman said it had also invested in dedicated Cisco business development managers, pre-sales engineers and deployment staff.
“We have to have silos around the pieces of the business and build on this to drive our market share in the Cisco space,” he said. “The Cisco market in Australia is already advanced and a lot of enterprise customers are locked up with the big Cisco Gold partners, so we are looking to distinguish ourselves around the contact centre and upper mid-market.”
Seaman said most of Commander’s Cisco business since its decline had been snapped up by the likes of Data#3, Getronics and Touchbase.
Despite its strong Nortel heritage, Seaman wasn’t worried about potential vendor conflict.
“Most of the major systems integrators in the market carry several vendors – it’s how you manage it that makes the statement on your capabilities and the sophistication of your organisation,” he said.
Zammit said 3D hoped to obtain Cisco Gold status within the next 12 months. The company has invested millions in gaining Cisco accreditations across extra staff, skills development and hardware, he added.