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Intel Sees Unified Platform and Ecosystem As Key To Enabling The Digital Home

  • 18 February, 2004 14:22

<p>INTEL SEES UNIFIED PLATFORM AND ECOSYSTEM AS KEY TO ENABLING THE DIGITAL HOME</p>
<p>INTEL DEVELOPER FORUM, SAN FRANCISCO, Calif., 18 February, 2004 – Delivering a true digital home experience that keeps consumers connected everywhere they go will depend upon creating both a unified digital home platform and an ecosystem in addition to specific new technologies.</p>
<p>Speaking today at the Intel Developer Forum, Louis Burns, Intel vice president and general manager of Intel’s Desktop Platforms Group, said consumers will expect the valued digital home platform to offer three benefits.</p>
<p>Defining the Digital Home</p>
<p>“First, we must make the whole experience simple. Devices have to work right out of the box. They have to be easy to set up, easy to turn on and off, easy to operate, and easy to access,” he said. “Secondly, consumers want all their devices to connect and communicate wirelessly. Cable clutter and multiple remotes just won’t cut it. Finally, content delivery must be a high-quality audio and video experience. Consumers want premium quality for their premium content.”</p>
<p>Explaining that the computing, consumer electronics and communications industries are merging to become one, Burns said this new converged industry must deliver solutions unified around these three consumer imperatives.</p>
<p>“Our goal must be to provide a complete and satisfying digital home experience that consumer will value and pay for,” he said.</p>
<p>Burns also said that the digital home is about much more than entertainment.</p>
<p>“When we hear the phrase ‘digital home,’ we automatically think about entertainment, but the digital home goes way beyond entertainment and far beyond a home’s four walls,” he said. “What the digital home really means is access to your content any time, anywhere and on any device for entertainment as well as for learning, personal productivity and communicating.”</p>
<p>Research-Based Technologies for the Digital Home</p>
<p>Burns explained that the company’s strategy to invest in research and development during the recent economic downturn and its commitment to ongoing manufacturing and process innovation has given Intel a strong pipeline of technologies to enable a unified digital home platform. Key among these new technologies is Intel’s new Pentium® 4 processor built on 90nm (formerly Prescott), which is available now, and an upcoming chipset code-named “Grantsdale,” which will be available in the second quarter of this year.</p>
<p>Developed for the mainstream consumer market, Grantsdale will offer a rich feature set that includes the next generation Intel integrated graphics optimised for high-definition video and dual independent display technology which allows for two independent pictures to be delivered to two different displays.</p>
<p>In the area of memory, Grantsdale, and its higher performing version, Alderwood, will be the first chipsets to feature DDR2 memory. This evolutionary memory will provide higher bandwidth and cooler temperatures for all types of PCs, including Entertainment PCs and notebooks.</p>
<p>Grantsdale will also feature PCI Express, a new higher bandwidth bus technology, and an integrated wireless access point, eliminating the need for consumers to set up and configure a separate wireless home network. Intel® High Definition Audio, formerly codenamed Azalia, will be built into the Pentium 4 Processor/Grantsdale platform to provide full Dolby 7.1 Surround Sound for a real home theatre experience. At IDF, Intel and Dolby Laboratories announced a collaborative effort to extend the CE sound and entertainment experience to the PC based on Intel High Definition Audio. Dolby PC Entertainment Experience Initiative is designed to enable PC audio codec companies to develop solutions that work with Intel High Definition Audio.</p>
<p>Unified Platforms for the Digital Home</p>
<p>In addition to the chipset building blocks, Intel is working with other industry leaders to develop unified platform designs for the digital home. An outcome of this collaboration is a platform code-named “Kessler.” Based on the Pentium 4 processor and Grantsdale running Microsoft’s Media Centre operating system, Kessler is an example of the Entertainment PC, a slim form factor, high-performance PC connected to a television screen. Entertainment PCs can be used to organise, consume and enjoy digital content such as music, movies, TV programming, gaming and high-definition video. The device will be capable of sharing content wirelessly and operated with a remote control instead of a keyboard. It will include a built-in TV tuner, DVD player and Personal Video Recorder (PVR) and be capable of acting as a digital media adapter.</p>
<p>"The Kessler platform is designed so that people can consume content in a 10-foot experience with a remote control,” Burns said. “It simplifies the digital home environment by integrating a whole rack of multiple devices into a single unit.”</p>
<p>As part of Intel’s Showcase Platform Program, the Kessler Consumer Enthusiast platform from Innovation Alliance member FIC is an excellent example of the industry implementing the Entertainment PC vision for 2004. It will be available to PC manufacturers through FIC.</p>
<p>Burns added that work is underway to evolve the Entertainment PC for 2005. A prototype code-named “Sandow” features further technology innovations such as “instant on/visually off” capability and an HDTV PVR.</p>
<p>In addition to developing platforms, Intel is working with hardware, software and content and service companies to enable the complete ecosystem required to deliver on the digital home promise. In order to help the industry develop interoperable consumer products, Intel announced the first building block products validated for the Intel® Networked Media Product Requirements (Intel® NMPR). The Intel NMPR-validated middleware solutions available from BridgeCo, icube, Mediabolic and Oregan Networks, will enable device manufacturers to deliver interoperable consumer products in the coming months.</p>
<p>In order to enable a great consumer experience with connected devices, there must be exciting content applications and services. Intel has been working with content and service companies to extend their services beyond the PC to other devices around the home. Intel is developing a digital home content program and guidelines to help software vendors and content providers so that consumers will be able to move content between Intel NMPR-connected devices.</p>
<p>Through the $US200 million Intel Digital Home Fund, Intel is also investing in companies developing hardware and software, as well as connectivity and supporting technologies.</p>
<p>To enable the availability of the premium content for the digital home, Intel and Movielink announced today they have signed a co-marketing and technology collaboration agreement designed to accelerate the deployment of premium online movie content to multiple devices in the home as well as mobile PCs.</p>
<p>To bring the device and Web services worlds together, Burns announced that BEA Systems, Canon Incorporated, Intel and Microsoft Corporation have published a new Web services specification called WS-Discovery. With the capabilities in WS-Discovery, the companies are taking an important step toward enabling the rich and diverse set of devices to become fully integrated in the Web services world. Burns said WS-Discovery will come into play whenever something is connected to a network, leaves a network or is looking to see what else is on a network. WS-Discovery builds on top of the core secure, reliable and transacted Web services architecture.</p>
<p>About IDF
The Intel Developer Forum is the technology industry's premier event for hardware and software developers. Held worldwide throughout the year, IDF brings together key industry players to discuss cutting-edge technology and products for PCs, servers, communications equipment, and handheld clients. For more information on IDF and Intel technology, visit http://developer.intel.com.</p>
<p>About Intel
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.</p>
<p>-ENDS-</p>
<p>Intel and XScale are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
* Other names and brands may be claimed as the property of others.</p>
<p>For more information please contact:
Amanda Wallace or Debbie Sassine
Spectrum Communications
Tel: (02) 9954 3299
Email: amandaw@spectrumcomms.com.au or debbies@spectrumcomms.com.au</p>

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