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Sonnet aims at Singapore expansion

Sonnet aims at Singapore expansion

Managed service provider says expanding into Asia offers new contract opportunities and access to skills

Sonnet is looking to expand into the Asian marketplace

Sonnet is looking to expand into the Asian marketplace

Sydney-based managed services provider, Sonnet, has its sights set on expanding into the Asian market.

Sonnet provides white label managed services for integrators and vendors. Managing director, Baden Wright, said he was looking into setting up a Singaporean office.

“There are good opportunities and access to skills there,” he said. “We’ve had a lot of challenges with recruiting quality candidates, once we train somebody they leave.

“Singapore a very different market and they have very long-term contracts there.”

Sonnet also has a presence in the UK and Philippines. Locally, the provider partners with NSW-based integrator, Leading Solutions, telco carriers and multinational vendors.

Recently, Sonnet secured an outsourcing arrangement for People Telecom, which involved looking after the telco’s customer care call functionality.

“We actually went in for a partnership to offer white label services and we ended up outsourcing them,” Wright said. “We’ve also worked on a lot of other bids. There’s quite a lot coming from our telco channels.”

Sonnet has also established a partnership with VoIP integrator, Cross ML, to help extend its support delivery services to customers.

“Previously, they were only able to offer business hours support, so we’ve been able to extend the support they deliver to their customers and have all the Cross ML branding going into their systems,” Wright said.

Wright said one challenge it still faced when dealing with integrators was that because they had a team of technical people, they believed they could do managed services themselves.

“There’s a big difference between doing technical work and running a 24/7 operational organisation that conducts ITIL management, incident problem change, asset and security management – they’re services that take a lot of understanding,” he said. “What the integrators need to realise is that when they’re stepping over that line they’re stepping into IBM, EDS, CSC, Data#3, Fujitsu and Unisys territory, which is the type of services that we’re offering.”


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