IT distributor, Galas Technology, has joined forces with Victorian reseller and wholesaler, GoldenAge Computers.
Galas managing director, Peter Xie, said the deal would help the Sydney-based distributor re-enter the Melbourne market.
“We had a presence before, but it wasn’t giving us the return on investment,” he said. “Melbourne is a different kettle of fish to Sydney but this [partnership] will double our business in the next 6-12 months.”
GoldenAge owner, Sheng Lin, will also serve as the distributor’s director of sales and marketing.
“We see the benefit in combining our resources. We’re leveraging each other’s strengths to make a better and stronger entity,” Xie said. “This will mean more products for customers and better pre- and post-sales service.”
Galas vendor partners include AMD, Creative Labs, LG, Lexmark, Samsung and Omni. The distributor is looking to recruit more sales support and product management staff.