Availability and Energy Efficiency Top Data Centre Issues In Asia – Survey

<p>Sydney, Australia [August 27, 2008] – Emerson Network Power, a business of Emerson (NYSE:EMR) and the global leader in enabling Business-Critical Continuity™, has published the results of a 2,000-data centre user survey from its recently held Energy Logic Symposium seminars in Asia.</p>
<p>The survey – which polled delegates from 15 countries across southeast Asia, India and Australia between April and July this year – found availability (29 per cent) and energy efficiency (24 per cent) to be the top two issues among respondents. Other issues included heat density (19 per cent), data centre consolidation (15 per cent) and power consumption (14 per cent).</p>
<p>"Over the past four years we’ve seen the gradual emergence of energy efficiency as an issue for data centre managers in the region, but only this year did the issue break into the top five areas of concern in a big way,” says Russell Perry, Emerson’s Marketing Director for Asia, who was responsible for the Symposium series.</p>
<p>“Interestingly the survey also shows us that power densities in Asia are following closely those found today in the U.S. Where in the past American trends were not seen as a benchmark for Asia, we can now draw much closer parallels between the regions, which has planning implications for all of us in addressing the issue at a regional scale.”</p>
<p>Market confusion leads to inaction</p>
<p>While the survey shows that 30 per cent of respondents have already implemented some form of energy strategy in their businesses, 57 per cent had no plans in place to address the issue.</p>
<p>“This response is symptomatic of an audience that has been barraged by conflicting information from the main industry players,” says Perry. “This was the single-most important problem we set out to rectify with the Energy Logic Symposiums, because confusion leads to inaction. By bringing industry leaders and decision makers together we’ve sought to find a cohesive understanding of the issues and identify appropriate solutions.”</p>
<p>Survey respondents were primarily made up of end-users (23 per cent), of which the majority were decision-making managers (51 per cent) and C-level executives (23 per cent). Other major groups include system integrators (15 per cent), IT resellers (13 per cent), and facility managers and consulting engineers (nine per cent each).</p>
<p>More than 50 per cent of respondents indicated that energy efficiency was the issue in which they were most interested prior to attending the events.</p>
<p>Finding holistic solutions</p>
<p>Another interesting aspect of the survey results shows that heat densities in the data centre are on the rise. A majority 59 per cent of respondents indicated they manage between one and 30 computer racks in their business, almost a third of which (30 per cent) indicated densities in excess of eight kilowatts per rack.</p>
<p>Despite increasing densities, however, cooling is not considered the ‘silver bullet’ fix for the majority of respondents, with 65 per cent pointing to IT equipment efficiencies and 56 per cent citing virtualisation well ahead of other opportunities.</p>
<p>“The best way to ensure energy efficiency is through an holistic approach that includes IT equipment efficiencies, best-practice data centre design, and efficient power and cooling infrastructure,” says Perry. “Energy Logic is the first practical framework that can be used to measurably reduce energy costs by applying 10 technologies and best practices that have the greatest impact on energy efficiency in the data centre.”</p>
<p>Acknowledgement to enablement</p>
<p>Following on from the Energy Logic surveys Emerson will conduct the most extensive and in-depth survey of large data centre users in Asia, in conjunction with establishing an Asia Pacific user group and staging the first energy efficiency customer conference in Asia – called AdaptiveXchange – in Shenzen, China, in December.</p>
<p>The survey, user group and conference will be modeled on similar Emerson initiatives from the US, which are widely regarded as an industry benchmark.</p>
<p>“AdaptiveXchange will take the concepts introduced by Energy Logic and transform them into practical, actionable solutions that can immediately be implemented in computer rooms and data centers,” says Perry.</p>
<p>“The event represents a major forum for data centre professionals from around the region, and, through the user group and survey, will be used to develop and share practical energy efficiency strategies on a regional scale. I encourage anyone who has even a passing interest in energy efficiency to register today.”</p>
<p>More information on Adaptive Xchange can be found at: www.adaptivexchangeasia.com</p>
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<p>About Emerson Network Power</p>
<p>Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business-Critical Continuity™ from grid to chip for telecommunication networks, data centers, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, monitoring, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. Learn more about Emerson Network Power products and services at www.emersonnetworkpower.com.au</p>
<p>About Emerson</p>
<p>Emerson (NYSE: EMR), based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2007 were $22.6 billion. For more information, visit www.emerson.com.</p>

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