Over 700 movies from a number of major film studios are now available for purchase and rental at the Australian iTunes store.
Movies are available from studios including 20th Century Fox, Disney, Paramount, Warner Bros, MGM and Lionsgate.
In future, new releases will be available for purchase on the same day as their DVD release. Prices range from $24.99 for new releases to $9.99 for older movies.
Rentals are also available for $5.99 for new releases. Users will have up to 30 days to begin the movie, but once it is playing, will only have 48 hours to complete or re-watch it.
A proportion of movies on offer are available in high-definition for a one dollar surcharge.