Hardware vendor, Lenovo, has launched a line of ThinkPad notebooks designed for SMB customers.
The SL range – which includes the SL300, SL400 and SL500 – is based on ThinkPad’s traditional corporate and government functionality, Lenovo director of small business and consumer, David Nicol, said.
“Much of the focus on security, manageability and weight is relevant to SMB customers too, but they also place an importance on aesthetics and multimedia functionality. So we’ve taken out some of the less relevant corporate and government features to add these in,” he said.
Removed from the SL line of notebooks are the workhorse models, which Nicol said required a 12-18 month commitment on availability from Lenovo that was both costly and unnecessary for most SMBs.
“We’ll continue with the existing T, X and R series of ThinkPads for our corporate and government customers; the SL range is an extension to increase the relevance of the brand for SMBs,” he said.
The vendor has no plans to extend the ThinkPad range to include a consumer line, and will continue with the same go-to-market strategy with SMBs, which it had previously targeted with its ‘R’ series of notebooks.