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Ethan Group targets Commander customers

Ethan Group targets Commander customers

Sydney-based integrator, Ethan Group, has experienced an influx of calls after launching a national advertising campaign to woo

Sydney-based integrator, Ethan Group, has experienced an influx of calls after launching a national advertising campaign to woo Commander customers.

The half-page ad, which appeared in The Australian Financial Review yesterday and was entitled "Command Continuity", promised Commander customers the same or better rates on IT professional services, as well as current pricing on IT hardware including PCs, printers, storage, servers and networking. The offer runs until September 12.

Ethan Group managing director, Andrew Rayment, said it had already received expressions of interest from existing Commander customers as well organisations that hadn't dealt with the troubled ASX-listed integrator. He was now working to qualify those leads. Ethan focuses on providing procurement and integration services across security, storage and convergent networking technologies.

Rayment said Ethan and Commander didn't have many vendors in common.

"Ultimately, there are customers out there who are now looking for a partner and we're in the business of servicing IT business needs - and doing it extremely well. So it's not about having synergistic vendors. It's about having synergistic business requirements and finding a partnership that can deliver on the customer's needs," he said. "In the immediate term, if customers are counting on orders for a particular price, we'll address that too. Where we don't have the same vendors, we'll help the customer find one that can meet the same requirement for a similar price.

"We'd be equally open to customer suggestions for fantastic ex-Commander staff. Again, the way we see it is we're always looking for great people, and if there are great people that are now looking for work, we want to know about it."

Meanwhile, Commander's administrators claimed unsecured creditors, including suppliers, were unlikely to receive any funds from the sale process.

Co-administrator, Max Donnelly of Ferrier Hodgson, said he was compiling a list of unsecured creditors and would hold the first creditors' meeting on August 19. He confirmed there were a lot of creditors on the list but was unable to speculate on how much the total bill would come to or how many creditors there were in total.

"Our initial indications are that there are unlikely to be any returns to unsecured creditors - the banks won't repay the debt in full," Donnelly said. "Employees will come first.

"We don't have any numbers on how many creditors there are - it's going to take a while to go through."


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Tags Ferrier HodgsonCommanderMax DonnellyintegratorIT hardwareofferadvertising campaignAndrew RaymentEthan Group

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