HP treated members of its enterprise servers and storage certification program to a cruise through the idyllic Italian countryside in some of the world's best sports cars. Its top 20 resellers for 2007 and their partners had the chance to choose from a range of exotic vehicles including Bentleys, Lamborghinis, Aston Martins, Ferraris and Porches.
The week-long Italian trip kicked off in Florence where resellers saw the Piazza della Signoria and drove the car of their choice from the medieval town of Siena to San Gimignano. The next stop was Venice, where the guests dined at the Locanda Cipriani. In Rome, resellers were given their own vespas to travel to places such as the Colosseum and Circus Maximus.