Adelaide-based software developer Prophecy has signed a joint marketing agreement with Sun Microsystems to boost sales of its new Java-based rapid development tool, Velatte.
Sun has certified the Velatte tool as part of its Sun ONE product set, is providing the developer with advertising on its Web site, and will give Prophecy CEO Alan Greig the opportunity to present at a keynote during the vendor's upcoming JavaOne conference in San Francisco.
Greig told ARN the marketing agreement also lends Prophecy the opportunity to promote its product through Sun resellers. "We will be presenting to Sun's partners on a region-by-region basis," said Greig. So far, he has managed to arrange opportunities to discuss the product with Sun channel partners in Australia, the UK and the US.
Sun is promoting the product as an important add-on to its iPlanet application server. "It should certainly impact dramatically on sales late this year and early next year," Greig said.
Sun has its own integrated development environment (IDE) for the iPlanet Web server, and there are many others such as Borland's JBuilder that are cross-platform. But Greig said that these tools are built to provide smarter ways of building Java applications, and developers still need some significant Java development skills. On Velatte, he argues, they can write many applications without writing a single line of code.
"Velatte takes the pain out of J2EE coding," Greig said. "If you know what your business model is, it will write the application for you."
The agreement with Sun is by no means exclusive, however. Greig said Sun was the natural choice for a vendor partner, considering its engineers invented Java and the Velatte product is 100 per cent Java-based, but Prophecy is also in discussions with fellow application server vendor IBM for partnership deals.
Greig has also had talks with app server king BEA, but is not confident of any deal in the short term. "BEA has the lion's share of the market so they are resting on their laurels a bit," he said. "But they are coming under a bit of pressure from IBM and Sun, and pretty soon Microsoft with .Net as well."