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  • 10 September, 2003 14:31

<p>71 Per cent Believe Wi-Fi Will Give Business Travellers a Competitive Advantage</p>
<p>Sydney, Australia, 10 September 2003 - Business travellers view wireless computing technology as a business necessity only a year after ‘hotspots’ - places where people can tap into a wireless Internet connection with their notebook PCs - became available in cafes, hotels and airports. Today, there are approximately 20,000 hotspots worldwide, a number expected to grow sixfold by 2005.1</p>
<p>According to an international survey of business travellers released today by Intel Corporation, 71 per cent of road warriors are convinced that Wi-Fi - short for wireless fidelity - will enable business travellers to seize a communications advantage over their competition. While only one in ten road warriors has tried Wi-Fi, nearly 90 per cent see wireless computing in their future. A third of Asian road warriors said they plan to try Wi-Fi within the next three to six months.</p>
<p>The survey also revealed that being without Internet access while travelling puts business people in an awkward position with bosses, co-workers and customers who have become accustomed to expect prompt email responses. When working in the office, 31 per cent of road warriors reply to email within one hour. When road warriors are travelling, only seven per cent respond within that same time frame. Thirty per cent of road warriors do not respond to email for 48 hours or more while on a business trip. One third of survey respondents said they have suffered significant consequences - such as missed meetings, lost revenue, irate customers, disappointed family members and even job termination - as a result of not having timely access to the Internet while on the road.</p>
<p>While business travellers predictably identified airports (77 per cent), hotels (76 per cent) and airplanes (60 per cent) as the places where they most need hotspots, they also expressed a desire to have wireless Internet access in automobiles, trains and hospitals.</p>
<p>Wireless Computing on the Rise
With built-in Wi-Fi viewed as the next logical step in mobile computing, 70 per cent of road warriors said they intend to buy a Wi-Fi-enabled notebook when they make their next notebook PC purchase. Analysts foresee dramatic growth in sales of wireless-enabled notebook PCs. Market research firm IDC predicts that wireless-enabled notebooks will represent 42 per cent of all mobile PC sales in 2003 and 95 per cent in 2006.2</p>
<p>“Road warriors were the first consumers to make mobile phones part of their daily business lives more than 10 years ago, and Wi-Fi is following a similar life cycle,” said Sean Maloney, executive vice president, Intel Corporation, and general manager of the Intel Communications Group. "Right now, we see business travellers and technology buffs using Wi-Fi, but the technology is spreading to general consumers even faster than it did with mobile phones.”
More details from the Intel ‘Road Warriors &amp; Wi-Fi’ survey are available at</p>
<p>About the Survey
The ‘Road Warriors and Wi-Fi’ survey was sponsored by Intel and conducted under the direction of The Brain Group, an international research and strategy agency. Fieldwork was executed using a proprietary questionnaire on ways frequent business travellers stay in contact with co-workers and clients, and their attitudes toward the opportunities now available through Wi-Fi technology. The survey was conducted with airport intercept interviews among business people who take at least eight to 10 overnight trips a year. The survey sample consisted of 437 such road warriors from around the world representing Asia, Canada, Europe, Latin America and the United States. The airports included in the survey are New York (JKF), Atlanta, Seattle and Ottawa, Canada. The margin of error is +/- 4.9 per cent.</p>
<p>About Intel
Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at
- ENDS -</p>
<p>1Worldwide Hotspot Forecast, 2002-2007, IDC, 2003
2Intel Launches Centrino; PC Chip Providers Driving Industry Change, IDC, 2003
Intel and Intel Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.</p>
<p>Note: Important Information: Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points is limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See for more information.</p>
<p>For more information please contact:</p>
<p>Daniel Anderson
Intel Australia Pty Ltd
Tel: (02) 9937 5886
Mob: 0418 686 775
<p>Meagen Benson or Debbie Sassine
Spectrum Communications
Tel: (02) 9954 3299
Email: or</p>

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