EBS cashes in on non-bank ATM market

EBS cashes in on non-bank ATM market

Electronic Banking Solutions (EBS) is currently seeking associate resellers to partner with, following its appointment as NCR Australia's master reseller for its EasyPoint 55 and EasyPoint 53 ATMs.

NCR appointed EBS to target the off-premise (non-bank) consumer market, in which EBS is already a dominant player, according to EBS CEO Ken Gaunt.

Gaunt said EBS is looking to sign up about another four to five associate resellers to further penetrate and take advantage of the "booming off-premise ATM market".

"We're looking for resellers that have a 100 per cent focus on ATMs and who will commit to the NCR brand 100 per cent," Gaunt said. "It's a difficult market, so we're looking for partners with experience."

Since it was appointed NCR's exclusive master reseller in February, EBS has already signed up associate resellers Cashlink and Switch.

Gaunt said that EBS is currently selling about 150-200 devices a month and expects this to escalate as the market in Australia matures and consolidates.

"In Australia last year, NCR's ATM shipments to non-banks exceeded shipments to financial institutions for the first time," an NCR company statement said. "We expect to see EBS deploy around 2000 machines in 2002, given the popularity shown in the EasyPoint 55 and EasyPoint 53 range."

The NCR EasyPoint 55 ATM is targeted at businesses like pubs, clubs, shopping malls and department stores, while the smaller model, the EasyPoint 53, is designed for smaller stores like newsagencies, food halls and pharmacies.

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