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Laser MFDs Carry On Strongly Against All Economic Odds, According to IDC’s Q108 Research

  • 15 July, 2008 11:20

<p>Sydney, 15 July 2008, IDC’s recent Tracker research confirms that the overall Australia Laser Multi-Function Device (MFD) market is not slowing - on the contrary, the market is much more optimistic than it was for the same period a year ago.</p>
<p>IDC’s Australia Laser MFD Tracker, Q108 revealed that the market grew by 33.2% year-on-year (Q108/Q107) and 14.3% sequentially (Q108/Q407).</p>
<p>“The laser MFD market in Australia continued to demonstrate resilience in the face of increasing economic pressure. In fact, the market benefited from the strong Australian dollar which allowed hardware vendors to offer even more affordable prices to customers. Additionally, the consolidation of multiple devices (printer, copier, scanner, fax) into one has been an ongoing accelerator for the industry and continued to gain more traction,” said Katarzyna Czubak, Market Analyst, Hardcopy Peripheral Research at IDC Australia.</p>
<p>Australian businesses are printing more than ever, with 60% of businesses in a separate IDC survey (Australia Printing and Imaging Opportunities in Small and Medium Business, July 2007) indicating that the number of pages printed or copied in their organisations had increased when compared to five years ago.</p>
<p>"In an environment where saving costs and energy is becoming an increasing priority, the importance of multifunction devices as powerful and efficient hubs of printing and imaging activity cannot be understated. IDC also expects a growing number of organisations to consider deploying managed services in order to optimise operational efficiency and achieve cost reductions" concludes Czubak.</p>
<p>Top Six Printer-Based Laser MFD Vendor Market Share (Q108)</p>
<p>Overall Share</p>
<p>HP 32.5%</p>
<p>Brother 24.0%</p>
<p>Samsung 18.7%</p>
<p>Canon 7.4%</p>
<p>Fuji Xerox Printers 6.6%</p>
<p>Lexmark 4.4%</p>
<p>Others 6.4%</p>
<p>Source: IDC Laser MFD Tracker, Q108</p>
<p>For more information, please contact Sally Taylor-Phillips, Marketing Communications Manager, IDC on +61 2 9925 2234 or e-mail</p>
<p>About IDC</p>
<p>IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends covering over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or</p>
<p>During 2008, IDC is celebrating its 30th birthday in Australia.</p>

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