Waiting for Apples' stunt calls to mind last year's Keep a Child Alive campaign, which called for the first person to buy the very first iPhone at New York's SoHo store to sell their iPhone on eBay to support the charitable effort.
To accompany its line-sitting campaign, Waiting for Apples also outlined its mission on its Web site in an "open letter" to Apple CEO Steve Jobs, New York City Mayor Michael Bloomberg and "the Good People of New York State," among others.
"We have come from all parts of the country, and even from abroad, to set a new record for longest time waiting in line to stimulate the economy of NYC," the group wrote. "We could have set this record anywhere, and on anything. But, we heart NYC, the Big Apple. And we love Apples grown in and near NYC. So, what more nourishing place than right across from Central Park, the 'lungs' of New York City."
The group also said it will celebrate New York City's PlaNYC 2030 sustainability agenda by doing things like spending "a lot of time in a great public space, around the clock" and drinking New York's "renowned tap water."'
In addition to promoting sustainable agriculture and trying to set a world record, Simon and Gignilliat do also plan to buy 3G iPhones. And not just for themselves -- Simon said he is buying one each for U.S. presidential candidates Barack Obama and John McCain.
However, when asked, he didn't seem to have a very clear idea how he might actually ensure the devices get into the candidates' hands or how giving them iPhones would help promote The White House Organic Farm Project.