The IPL Group embarked on a series of roadshows earlier this month while at the same time Avaya heralded the availability of its new network-in-a-box, IP Office.
IP Office, announced in September last year, is an integrated hardware and software device that provides IP telephony, traditional PBX call routing, data switching, security and associated applications. The product forms the spearhead of Avaya's renewed charge into the small-to-medium enterprise space.
Avaya's Don Stevens, head of eSolutions for the SME market in Australia and New Zealand, said IP Office is being billed as "an all-in-one communications solution". Released in four flavours, IP Office contains 29 hardware devices and up to 10 applications.
The device can be used as a replacement for traditional PBX systems, but Stevens said the real benefit of IP Office is that it allows customers to migrate their networks to incorporate full IP telephony. In doing so, Stevens claims IP Office gives SME customers the networking features enjoyed by big business, but at a much lower cost.
Pricing for the IP Office varies depending on model and the number of applications deployed. Applications include CRM, e-mail and Internet access, and various call centre and voice mail options. Stevens said IP Office will range in price from $4000 to $80,0000.
The IPL Group has been selected as the product's master distributor in Australia and according to managing director Stead Denton the channel's reaction to the new device has been positive.
IPL has around 2000 resellers on its books and Denton believes "the timing is right" for a stand-alone integrated voice and data communications product.
He claims the lower pricepoint means IP Office will not be a major capital expense, and demand will be driven by the need to replace old technology.
Targeted at companies of up to 250 employees, IP Office is part of Avaya's Enterprise Class Internet Protocol Solutions (ECLIPS) portfolio of products. The product competes against offerings from Nortel, Alcatel, 3Com's NBX product and legacy PBX systems.