Legrand targets small biz

Legrand targets small biz

Sydney-based software developer Legrand has appointed Dataworks as a distributor to take to market a customer relationship management application specifically targeted at small businesses.

Legrand Software is a sister company of FinancePlus Software, a developer of accounting software for small businesses that have outgrown products from the likes of MYOB and Quicken.

Around two years ago, the developers at FinancePlus recognised a gap in the market for customer relationship management software and the result was the formation of Legrand.

Legrand Software founder Alain Legrand said the two companies are kept separate to minimise any chance of conflict with competing accounting software vendors. Legrand's software is tightly integrated with the FinancePlus accounting package, but the CRM package has also been developed to integrate and interface with competing accounting software vendors such as MYOB.

To launch the new CRM product, Legrand Software has signed a distribution agreement with Dataworks, which traditionally markets edutainment CD-ROM titles to retailers in Australia and internationally. The distributor has already found Legrand Software a home in the likes of City Software, Dick Smith, Domayne, Harris Technology, Harvey Norman, ISH and Officeworks.

Legrand said he chose Dataworks for its focus on carrying Australian software. "We feel very comfortable working with a company that has a track record of making Australian software companies successful."

While Dataworks is a natural entry point into the retail market, Legrand is hoping to also sign value-added resellers to gain a wider share of the market. "While businesses that may need two or three licences might buy retail, the majority of the market is businesses of between three and 15 users and they generally deal with VARs for support."

Legrand Software and Dataworks are thus inviting resellers to contact Dataworks for a not-for-sale free copy of the CRM package to evaluate.

Legrand said that small businesses traditionally use Microsoft Outlook or ACT to manage contacts but never move to more functional products because the next level is enterprise CRM software. The company thus came up with an easy-to-use and practical application that covers contact management, calendaring, and sales and marketing management.

"The software can do some quite complex tasks, but it is by no means unique," Legrand said. "You can spend your money with Siebel or one of the other big enterprise vendors and get the same functionality for a more complex environment. We've taken that functionality and brought it down to a practical, no-nonsense, hands-on level."

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