Business sites boom on the Internet, study shows

Business sites boom on the Internet, study shows

Business-related Internet sites in Australia have doubled in the past 12 months, according to a Federal Government report released last week.

The report called stats.Electronic Commerce in Australia, the first statistical report on business on the Internet in Australia, shows there are now at least 54,800 business sites.

It also showed that in the 1997 calendar year, there were 1.5 billion electronic transactions made to the value of $16 trillion worldwide.

Stats.Electronic Commerce in Australia is the first statistical-based report to give a clear picture of electronic commerce activity in Australia.

Highlights of the survey are:

In February this year $1.6 billion worth of transactions took placeOf the 1.6 million Internet users in Australia at the start of 1998, 1.09 million were commercial usersEleven per cent of all businesses have a Web siteOnline purchasing volumes by Australians have tripled over the past 18 months to $55 millionMore than 80 per cent of companies predominantly use Internet access for e-mail and business researchThirty-five per cent of businesses with a Web site claimed it has a significant effect on businessLess than 20 per cent of enterprises with a Web site believe they have achieved a return on investment greater than 10 per centBy the end of this year, most of the top-1000 businesses will have an online presenceNearly $4 million was spent on online advertising in 1997There are more than 1000 companies in Australia classified as Web developers.

The survey was commissioned in response to widespread concern about the lack of reliable online statistical information.

For copies of stats.Electronic Commerce in Australia see contact details below:

Department of Industry, Science and TourismTel (02) 6213 7186Fax (02) 6213

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