Techplus has launched an aggressive multi-vendor program that encourages the channel to replace Packeteer content management devices with either its Exinda Optimizer or Allot NetEnforcer branded devices.
"We have had a fair bit of interest from users who have Packeteer products that are at the end of their lifespan or have upgraded broadband links but need faster units," managing director, Paul Kern, said.
The large installed base of Packeteer users meant that the program offered a good opportunity to the reseller community, he said.
Techplus will provide dealers with a reference table that includes a pricing matrix, based on the equivalent devices from each manufacturer. Old Packeteer units can also be traded in at preferential discounts.
"Roughly speaking, a 2MB Packeteer device could be upgraded to a similar but higher spec Exinda with a 30 per cent discount off the normal dealer price," Kern said.
Partner programs were offered by both Exinda and Allot which gave preferential pricing, lead generation and pre-sales support, he said. However, non-partners or resellers that were likely to make only a few sales could still on-sell products.
The Australian-made Exinda devices were aimed at the five-plus seat SMB market, while the Israeli-built Allot products were aimed at the mid-market and enterprise sector, he said.
The Techplus program will run until the end of June.