Oki takes digital printers on the road

Oki takes digital printers on the road

Oki has taken to the road again in an effort to encourage resellers to take advantage of opportunities emerging in the workgroup colour printer market.

The vendor conducted a reseller roadshow in Brisbane earlier this year which showcased Oki's latest C7200 series and flagship C9400 series of digital LED printers. Jeremy De Silva, Oki's sales and marketing manager, hailed it a great success so the company decided to offer the same visual presentation in Sydney, attracting around 35 resellers from around the state.

"In Brisbane, we found that our resellers were very surprised by the capabilities of our digital printers," he said at a media briefing in Sydney yesterday. "We realised that resellers needed a visual presentation in order to fully appreciate the benefits our printers offer."

As workgroup colour printers become increasingly fast and more cost-effective, De Silva said they are becoming a more viable option for the average office environment. Speed and price have hindered the uptake of colour printers until now. "But when you look at our C9400 range producing up to 21 pages per minute at a high resolution for less than 16 cents per page, colour printing becomes an affordable option," De Silva added.

In terms of speed and total cost of ownership, Oki's C9400 series is superior to its main rival, HP's Colour Laserjet 8550, he said.

De Silva sees a bevy of opportunities for colour printers in the POS market as well as in verticals such as supermarkets, architectural firms, marketing companies, restaurants and bridal stores.

Digital colour printers will eventually supersede inkjet printers, and according to De Silva, the time is right for resellers to start converting their SME customers to digital. Digital colour printing allows businesses to bring colour printing in-house, reducing their reliance on costly external suppliers. "SMEs will see immediate savings in stationery costs," he said.

Oki's digital colour printers are also password-protected, allowing businesses to control who uses the printer and to avoid unnecessary costs.

After Sydney, Oki plans to take the roadshow to Melbourne, Perth and possibly Adelaide.

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