Genesys ushers in new channel strategy

Genesys ushers in new channel strategy

Signalling a maturing company and contact centre market, Genesys has formalised its traditionally ad hoc channel program, according to its newly appointed channel director.

Anandh Maistry, Genesys's director of channels, OEM and market development Asia-Pacific, has revealed a new-look strategy that "levels the playing field" and establishes clear guidelines for the company's channel partners.

Designed specifically for the Asia-Pacific region, the new Genesys Interacts partner program places software solution partners, systems integrators and value-added resellers into one of three accreditations: Premier, Strategic or Global.

Accreditation for each tier, with Premier being the entry level, is determined by an annual program fee, base revenue requirements, the number of certified Genesys professionals, the existence of a Genesys alliance manager, reference accounts and other criteria.

In return, Maistry said partners receive a host of services such as training, margin and price incentives, joint-marketing funds, access to Genesys's resources, technical support and sales collateral.

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