3D Networks has expanded its technology offering in the call centre space by becoming master distributor for Altitude Software's customer interaction management software suite.
As the Asia-Pacific master distributor, the Singapore-based systems integrator will distribute Altitude's uCI 2000 suite across the region, both directly and via channel partners, according to Wayne Woolston, 3D Networks Australia's managing director.
As part of its direct distribution arrangement, Woolston said "we will incorporate the Altitude product suite into our call centre portfolio of products and we'll do the same in some Asian countries where it doesn't compete with our existing reseller partners".
Only recently having established itself in the Asia-Pacific region, Altitude Networks is looking to rapidly expand its market reach by leveraging 3D Networks' broad distribution base, which spans over 10 countries.
"This aggressive expansion strategy is a response to growing demand for the unification of voice, CIM and CRM technologies at the point of customer interaction," said David Paddon, Altitude Software Asia-Pacific's vice president.
"We have a big base of call centres, which are largely made up of Nortel Network Symposium customers," added Woolston. "The Altitude product is a complementary product to our Nortel offering and for the most part extends the features that Symposium has."
3D Networks will also work with reseller partners to take the product to market. "We will offer high-level support for integrators, including training and access to labs."
The integrator is not currently looking to sign on any additional reseller partners, Woolston said.
3D Networks will distribute the product 50 per cent directly and 50 per cent indirectly in the Asia-Pacific region. However, in Australia 3D will favour the direct distribution model over distributing via channel partners.