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PCs find silver lining

PCs find silver lining

Forget black. Sleek silver lines have taken their place at the top of the PC style stakes, along with a range of peripherals and accessories.

What began as a simple aluminium casing has, over the last 18 months, expanded to become a very successful design, as silver PCs gain increasing popularity among end users, both in the home and office.

"There has been a huge take-up," said Garrison Huang, managing director of distributor Anyware Computer Accessories. "We used to import a small quantity [of silver cases] in a mixed container. Now we import cases by the container-load and the majority are silver."

The aluminium cases quickly gained followers, especially among hard-core gamers. But the popularity has extended beyond the case to both the consumer and business markets, with brand-name vendors such as Compaq and HP now offering silver systems.

"We are getting more and more requests for silver keyboards, mice and speakers," said Huang.

"There are still some customers requesting black machines, but these days more people want silver. It is more prestigious."

Anyware has also introduced a gold case, although it hasn't enjoyed the same popularity as its silver counterpart. "There's nothing to go with it, and I think it is a bit strong on the desktop," Huang said.

Vendors such as BenQ are also finding silver a winner in their product range. BenQ offers silver monitors as part of its Slimline LCD series and has found silver is by far the most popular choice amongst consumers.

"The ratio of silver to beige monitors sold is 2:1," said BenQ marketing communications manager Kamil Gurgen. "People are so used to beige, and I think silver fits in as more of a lifestyle product. It comes out nicely in a room, and it fits in with other products such as the stereo or TV. That's the difference that people notice."


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