Vendors join forces at ExpoTech

Vendors join forces at ExpoTech

The digital home took centre stage at Tech Pacific’s eighth annual ExpoTech show in Sydney.

More than 800 resellers came through the Exhibition and Convention Centre doors — marginally less than attended the recent Melbourne show — to find out about up and coming technology from the distributor’s leading vendor partners.

More than 30 manufacturers displayed their wares but four — BenQ, D-Link, Samsung and Sony — took pride of place on a digital convergence display.

“The focus of ExpoTech is showcasing new and exciting products. It’s an opportunity for resellers to talk with vendors, ask questions and attend training seminars,” Tech Pacific category manager, Josh Velling, said.

“The digital home display is a platform to show resellers a collection of technologies working as a solution. It’s simulating real life situations — people do have different products from different vendors working together in a home environment.”

The hottest property on the D-Link stand was its new DSM-320 wireless media player.

Managing director of D-Link Australia, Domenic Torre, said the vendor had sold its first 1000-unit shipment in less than two weeks but was expecting another order to arrive this week.

Despite the new multilateral approach being promoted at the show, BenQ used its stand to show resellers its own version of a digital hub consisting entirely of its products.

Business unit manager, Laurie White, said the company would launch a digital bundle next month that includes laptops, LCD televisions, home theatre projectors, MP3 players and digital cameras. Mobile phones would be added to the bundle options later in the year, he said.

Trade shows had been put under the microscope recently but, from a vendor perspective, White said shows like ExpoTech were still a valuable way of brand building. He claimed more than 300 resellers had left their business cards after visiting the BenQ stand at the Brisbane show.

Managing director of Leading Edge Katoomba, Kerry McGill, said trade shows were still useful for resellers because they provide an opportunity to talk directly to major vendors.

“You get to talk to suppliers and can have a look at new products without having to order them into your store,” he said. “It’s a chance to hear what the vendors think is going to sell.”

Training was also on the ExpoTech agenda, with seminars conducted by Netgear, CA, Wacom, Business Objects, Philips, D-Link and IBM.

There are three stops left for ExpoTech 2004 — Adelaide, Perth and the Gold Coast. Resellers can register at

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