Intel forks out for channel advertising

Intel forks out for channel advertising

Intel will double the number of dealers in its Channel Co-op Advertising Program as part of the expansion of its marketing strategy across the Asia-Pacific region.

Members of Intel's Asia-Pacific dealer network will now be able to get reimbursement for ads on billboards, in cinemas, transit and by direct mail along with television and radio advertising.

The program was announced last week at the Intel Solutions Summit, ISS 2002, in Shanghai.

"Intel's channel marketing program continues to evolve to be relevant to our customers' marketing plans," said Andrew McLean, Intel's channel marketing manager.

The announcement follows last year's decision to allow dealers to use the Intel Inside logo in print advertising and on their business Web sites. To be eligible for the program, resellers must sell boxed Intel processors in branded systems and pass a special training course.

Dealers are allocated co-op marketing funds based on the number of processors purchased. They can also qualify for co-op funds to help market boxed Pentium III and Pentium 4 processors, as well as the Xeon processor range and Celeron chips.

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