Fuji Xerox Phaser Printing (FXPP) is giving its resellers an extra incentive to sell its Phaser 1235 printers, combining a customer-driven promotion with sales enticements for the channel.
The vendor has dropped the price of its Xerox Phaser 1235 printer by around 30 per cent, but it is also offering customers a free FujiFilm FinePix digital camera when they buy a printer. The camera normally retails for around $1499 and takes images at 4.3 mega-pixels.
But the giveaways are not limited to customers -- resellers who sell more than one printing unit to a customer will also receive the FinePix digital camera.
The vendor will also provide the marketing support for resellers to promote the offer to customers.
"This program provides an incentive for our resellers to excel," said FXPP marketing and CRM manager Neale Gallagher. "We believe it is essential to work closely with our partners in the channel and will continue to offer programs such as these, as well as support them in their marketing efforts.
The promotion runs until June 30, or while stocks last, according to FXPP. It is valid for any three configurations of the Xerox Phaser 1235.