Listed software developer PEG Technology has shut down its e-commerce operations and will now focus purely on developing point-of-sale software.
In line with the change, the company will be renamed "Pacsoft" after a POS developer the company acquired in July 2000, which has since proved to be one of its most profitable units.
The change also sees PEG Technology CEO Bruce McKenzie step down from his position to take on a sales role within the company. Andrew Darbyshire, the man who founded the original Pacsoft business in 1984, will now manage the business.
Darbyshire told ARN that e-commerce looks to be in a "sunset" period and the company needs to refocus on what it does best. "In the e-commerce market, you are competing with half of the taxi drivers in the city," he said. "Buy a copy of FrontPage and anyone can make an e-commerce site. The only organisations that make real bucks out of e-commerce are large marketing companies, not technology companies."
With most of its customers, Pacsoft predominantly deals direct and provides the whole solution - its proprietary software and all the hardware the retailer requires for the system. This applies for its enterprise product for multi-location outlets, as well as the former Pacsoft product Optimiser for specific retail verticals such as hardware and timber.
The company will now launch Retailworx, a point-of-sale system designed to interface with popular accounting systems such as MYOB and Quicken. Darbyshire intends to sell this software through relationships with channel partners.
Darbyshire said Pacsoft has begun building a channel model in the UK and will do the same in Australia within the next few months. He said he is seeking interest from solution providers that will have a direct relationship with Pacsoft, rather than box movers buying through distributors.
"There is no limit to how many we can appoint - the market is certainly big enough," he said. "We'll be interested as long as they meet a certain level of credibility and service level to their clients."